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This stage is an extremely exciting process that lays the foundations of a good idea becoming a successful product. Our knowledge, experience and problem-solving skills help us examine your idea, refine the concept and offer a unique, innovative and well-engineered solution.
Once you have given us the brief, we begin by gathering inspirational material, looking into the form and aesthetics, along with potential functions and features for your desired product. This information lays the foundation for a strong and well thought out design, providing a vital understanding of your product and its market, ready for turning your idea into reality in later stages.
This is where we get the team together to bounce ideas around and get creative. It starts with a session of thinking, where anything is possible. We then continue to propose and critique each other's ideas, using the research gathered to draw inspiration and come up with exciting ideas. This continues until we get a clear understanding of the best solutions for your product.
Using ideas produced through brainstorming along with the research gathered, we begin by sketching out lots of ideas, covering the product functions, features and aesthetics. These are then methodically filtered and developed to produce a selection of concepts for presentation. Once reviewed, one concept or a selection of features from those presented, are then collated into a final design.